As Thai Beverage attempted to put together ASEAN's largest sustainability exhibition, Pico was entrusted with the responsibility of overseeing the design, creative development, and construction management of the project's main highlight pavilions.
The zero-waste strategy must be incorporated into the design concept and project management from inception to completion. Pico had to devise ways to collaborate with both the public and private sectors, as well as clients who are pioneering figures and major organizations, in order for the expo to attain the status of a regional platform for sustainability-related discussions and innovations.
Centered on the "enabling sustainable development" concept, a remarkable communicative environment was created on a 15,000-square-meter exhibition space within the Queen Sirikit National Convention Center, starting from September 26 to October 2, 2022. Pico was in charge of the design of the exhibitions in the four zones, which were spread out over a vast 4,000-square-meter area. Each zone had its own main pavilion and a number of exhibition booths.
The Sufficiency Economy Philosophy Pavilion featured the "Ring of Balance," a 300-square-meter, 8-meter-high walkway surrounded by a 360-degree enormous LED screen.
The Better Me Pavilion showed off some amazing innovations in the food, neo-farming, medical, and health care sectors. The Better Living Pavilion had the Noah's Ark Theatre, a 250-square-meter theater with projection mapping showing the global crisis, the great flood, and how to avoid such crisis by using a method to manage the sustainability of the world with a zero-waste solution. The Better Community Pavilion featured EV Park as its highlight, showcasing an electrical car, an electrical motorcycle, and an electrical Tuk Tuk from four brands and allies and providing updates on progressive future energy, an emerging trend that aims to make people's lives better.
The Pico team also curated and managed the space for the other 44 booths at the exhibition under its design direction.