Pico successfully executed the OR Dealer Conference 2025 (PTT Station, LPG and Lubricants) on March 15, 2025, at Impact Challenger 1, a landmark event designed to connect OR with its valued network of dealers nationwide. The client's core objectives for this significant gathering were twofold: to communicate the company's strategic marketing direction to its dealer network and to recognize and reward outstanding PTT station dealers, LPG dealers, and PTT lubricants distributors from across the country through an awards ceremony. .
Solution: To meet OR's specific objectives for this project, Pico delivered a comprehensive suite of solutions, beginning with a creative and design strategy that involved an in-depth study of the OR brand identity to develop a cohesive graphic design and key visual approach, ensuring all event elements resonated with the brand's image and effectively communicated the client's message. Complementing this was meticulous project management, where every detail of the project lifecycle was carefully planned and managed. This included seamless coordination, efficient time management, and stringent quality control, ultimately fostering trust and confidence with the client throughout the entire process. Furthermore, we implemented a strategic CEO positioning strategy, carefully planning his presentation and overall presence at the event. The activity sequence and event atmosphere were thoughtfully curated to project leadership, credibility, and create a positive and lasting impression on the attendees.
Execution: The comprehensive scope of services provided by Pico encompassed every facet of the conference, including design, construction, operation, captivating show performances, comprehensive project management, engaging marketing activities, logistic and transportation, and registration. A key element of the conference was the event served as a crucial platform for OR and its dealers to meet, exchange ideas, build mutual understanding, and strengthen relationships, while also expressing gratitude for their continued collaboration, fostering a dynamic and engaging environment for all attendees.
Result: The OR Dealer Conference 2025 set new benchmarks for attendance, achieving the highest number of attendees in its history, which enhanced market penetration, deeper dealer loyalty, and a more unified approach to the client’s business objectives. This record-breaking turnout was a testament to our team's expertise in managing large-scale events, proved to be a resounding success with the impressive satisfaction. The exceptional feedback received highlights the direct impact of our comprehensive approach, encompassing meticulous planning, seamless coordination, proactive on-site management, and comprehensive oversight of the entire project. This remarkable feedback underscores Pico's commitment to maintaining high standards and continuously enhancing the quality of our execution. We are honored to played a pivotal role in this significant event, fostering stronger connections between OR and its dealer network and contributing to their shared success.
