PICO THAILAND COMPANY LIMITED
Marketing Event
BMW Test Drive
Details
CLIENT: BMW Group Thailand
PROJECT: BMW Test Drive
PLACE: Bangkok City at Sukhumvit Soi22
DATE: 12/05/2008
Xplore Xdrive Xperience is the special campaign in corporation of BMW Group Thailand and Millennium Auto to give potential customer a chance to test the off-road capabilities of BMW X3 and X5 during next tree months by turning a 5 rai plot of land in the Bangkok City at Sukhumvit Soi22 into an off-road test driving track. The track is designed and operated by GrandPrix International Co., Ltd. To provide customers and the general public an opportunity to test drive and enjoy a real driving experience and try different function which are exclusive to the BMW technology before making a purchase decision. Apart from the test drive track, there is also a VIP lounge as well as entertainment from iPod, spa treatment, food and drinks every weekend. .
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