| CLIENT: |
Ford Sales & Service (Thailand) Co., Ltd. |
| PROJECT: |
Ford Motor Show 2008 |
|
The Ford stand has been created to make a bold statement with the design concept comprises several iconic elements. By far the biggest is the blue wall-surrounding the stand, it is our signature with primary branding, highly visible at a distance. The main feature vehicles are elevated on stages for greater visibility from the exhibition hall, where an expressive organic form language has links the vehicle displays, as does the use of dynamic graphics. Also, the stand is unified by coherent color strategy and a materials palette by warm looking
. |
