Chevrolet Motor Show 2008
| CLIENT: |
Chevrolet Sales (Thailand) Limited. |
| PROJECT: |
Chevrolet at the 28 th Bangkok International Motor Show |
| PLACE: |
Bitec Bangna Bangkok, Thailand |
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The Bangkok International Motor Show is considered to be one of the primary automotive expositions in the world and is held at the Bangkok International Trade and Exhibition Centre in Thailand. This show was so successful that 130 world – renowned auto manufacturers from 11 countries were represented. The visitor count reached two million during the ten-day event.
Chevrolet has repeatedly participated in this glamorous show with a unique theme every year. This year’s theme “Enlightening Your Life” was conveyed through a bold color palette, beautiful finishes and dynamic, synchronized, live graphics. A sweeping black lacquered two – story structure created the focal point. Pink and black glass accents complemented the centerpiece. Floor finishes of wood and polished white platforms defined the different zones. Additional features that enhanced the product line – up such as the brightly illuminated “Chevrolet Service Centre” and Chevrolet Proshop” were situated at the ground level.
A special “Best Design” Award was presented to Chevrolet as a result of the excellent design and fabrication of this exhibit.
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