CLIENT: Boonrawd Trading Co., Ltd. PROJECT: Anuga 2007 PLACE: Koln Messe, Germany DATE: 13/10/2007

Boonrawd was the first of its kind in Thailand who produces No. 1 Premium beer from Asia under Singha brand name and conduct marketing across the world. It’s the first time that Boonrawd decided to join the world class trade fair named Anuga at Germany and the biggest convention and trade fare named NBWA in Las Vegas, USA. Under limited exhibit space at NBWA Las Vegas and Anuga at Koln, Germany, Pico provided turn key basis started from Design Creative, Stand Fabrication, motion graphic multimedia until tote bags as give away for selective visitors. The initiative idea and developed conceptual design are from Singha ‘s strong image as No. 1 premium beer from Asia and flowing across the world. The stand design had comply to client’s requirement to be sophisticate stylish, Asian present but modern, Unique and Remarkable. Therefore, the creation of using Asian Rattan was pop up and brought it to be realistic finally. The sophisticated rattan forms in parallel with gold yellow high panel created the grand environmental high class stand. Yellow and Gold color Boonrawd CI never omitted with well-planned lighting design created unique and warm feeling, the lighting ambience, rattan color, yellow and gold panel was mixing and going well with rattan form design made the stand so fantastic, outstanding, unique, unlikely, sophisticated and remembrance. .