| CLIENT: |
Land and House retail bank public company limited |
| PLACE: |
Q House Lumpini Tower |
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Pico was selected by Land & Houses, one of the largest real estate developers in Thailand, to develop the Corporate Identity (CI) of its new LH Bank under the concept My Bank, My choice. LH Bank is the latest enterprise to arrive on the banking scene in Thailand and the My Bank platform created the perception that LH Bank knows and understands customers’ needs. It was Pico’s task to identify the CI solution to communicate the core values of the bank and develop a brand image accordingly. Pico also prepared a CI manual to regularise brand identity values.
With the strategic use of interior design, Pico created a sense of empathy with customers. The design work was awarded to Pico by both head office and retail branches of LH Bank. Pico was also responsible for the build and design of the bank’s grand opening, while Pico’s signage subsidiary was contracted to provide for LH Bank’s head office.
Following this successful cooperation, Pico now acts as consultant to LH Bank and creates the design principles for its retail branches. These appointments represent a big step forward in Pico’s ambitions to brand service in the financial segment.
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