The scope of business covers the marketing communication for business provider in all
areas of the business value-chain such as:

• Product Owners
• Planner
• Trade Show Organizer, Event Owner
• Event Organizer, Show Managers
• Project management
• Event Service Providers
• Logistic & Supporting

Pico’s service is aimed directly at the product owner and captures all stages of production from project conceptualization, design, construction and installation of the event. This comprehensive service package may include transportation. The customer’s objective and message that need to be communicated to the target group which be divided into 4 main areas:

Business to Business (B to B)	Business to Consumer (B to C)	Government to Consumer (G to C)	Corporate Identity (CI)
Event marketing between those who are business operators.  Example is trade show/exhibition.	Event marketing between business operators targeted at their consumers such as product launch, concerts/entertainment all of which is aimed at creating and bolstering our customer’s relationship with the consumers.	Event marketing featuring communication between the government sector and the public such as the public event on government’s achievements.	Event marketing featuring communication between the government sector and the public such as the public event on government’s achievements.

We provide services to the public and private sector that need to communicate knowledge to the public in the form of temporary exhibition, semi permanent exhibition, permanent exhibition, visitor center, learning center and museum.

Our services are built upon how to effectively deliver the knowledge to the public.  Which means that, beside premise design  and construction, we are also responsible in creating the contents of the learning program appropriate to the client’s role.   Here we need to focus on the visitor or learner, the appropriateness of the text with the goal that the visitor will gain an in-depth learning experience and be able to use the knowledge gained to further his knowledge quest to the fullest extent.

Our operation covers each step of the project’s process from project outline, topic research, learning program, exhibition design, production and the subsequent museum management.

Beside the services mentioned, we have other services to support and facilitate the customer’s business.

• Rental of large air-conditioned tents from 1,000 sq.m. up to more than 20,000 sq.m. This serves to provide additional temporary space to exhibition organizers or large projects requiring significant covered space.
• Graphic design for signage and banner projects used in advertising and/or public relation work.
• Furnishings to complement the counter display as product point of purchase. These are eye catching units placed in the exhibition booth or department store to increase sale in accordance with the target’s marketing plan

Interior design of offices and corporate identity.